Influencer - Building Your Own Personal Brand
About instagram.
Influencers - Building Your Own Personal Brand
(draft)
Book written by a marketing woman who interacts with influencers to create marketing campaigns.
It allows you to understand the landscape and what she expects from the influencers.
Each chapter is split into two parts:
- The first part is the author’s point of view, with technical details put up front.
- Testimonies of influencers, which balance the view.
This would not help you start from 0 to 100 k followers.
However, it helps to manage all the levels: what about emails, dos and don’ts, getting organized, brand alignment, getting an agent and hiring people to help you… So stuff that is better to know before making mistakes.
There are a few figures in the book; however, they are helpful.
- How engagement is calculated.
- Pricing as a function of the followers and content requested.
| Followers count | Instagram post | YouTube video | Photo / video shoot |
|---|---|---|---|
| 10 k‑100 k | $250‑$2 k | $1 k‑$5 k | $0.5 k‑$2 k |
| 100 k‑500 k | $2 k‑$3 k | $5 k‑$10 k | $2 k‑$7 k |
| 500 k‑1 M | $5 k‑$10 k | $10 k‑$25 k | $7 k‑$15 k |
| More | $7.5 k+ | $15 k+ | $10 k+ |
All amounts are in US dollars.
So, that means if you have 10 k followers and you are paid the bare minimum for a post ($250), each follower costs about 2.5 cents. If you have 500 k followers, it’s one cent per head!
In the testimonies section, there is a part titled “On Women Dominating Influencer Marketing,” which I found interesting, as I work on the other side of society: “On Men Dominating STEM.”
The last chapter and conclusion are inspiring.
Big stars started from zero, so they are the best source of examples of dos and don’ts.
Practice will help develop habits: how to shoot, edit images, speak in public. Also, finding good tutorials and learning resources will let you grow faster than trial and error.
The author highlights that it takes time to gain many followers—one to two years of full engagement (posting once a week, producing content, etc.). Being an influencer is not a hobby.
The conclusion ends with Why not me? – a question that may prompt you to be strategic.
Being famous depends on two factors: luck and investment. Some people are unlucky, and that’s not their fault.
But if they invest, they can catch up.
There are people who are lucky, have a network, but do nothing with it, so in the long term, unlucky people could take advantage.
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